The Adelaide Crows made an “operating profit” of $1.4 million for the 2016 financial year, the club reported on Thursday.
“The result reflects improvements made across the entire organisation, including membership, home match attendances and corporate sponsorship reaching record levels,” the club posted on its website.
“We operate in an increasingly challenging environment and our off-field results speak volumes of our members and fans who offer unwavering support,” chairman Rob Chapman said.
“There has been improvement across each and every area of our operations, as well as back-to-back finals appearances, and those supporters should take comfort knowing the Club is in a strong position.”
Mr Chapman outlined the club’s big off-field wins:
– Record membership of more than 67,000
– Highest average home match attendance in AFL
– Record revenue of $48.3m
– Doubling the investment into community programs
– Schools program Growing with Gratitude engaging with more than 50,000 students
– Fastest growing social media platform in the AFL.
The club also made payments totalling $4.3 million to the SANFL, AFL and SA government and wore a cost of $244,640 after former apparel sponsor BLK went into administration.
It reported a “statutory loss” of $1,346,077 — which included “depreciation of $1.347m, recognition of our game development grant of $1.1m and other distributions to stakeholders totaling $0.36m”.
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