Footage you capture on your phone could be worth a mint, says ViralHog founder Ryan Bartholomew.
“The reason we will protect it and manage the rights to it is because if you don’t do anything… people are going to make money from it no matter what,” Ryan tells Jeremy Cordeaux on FIVEAA.
“It’s a question of who. If you don’t have the rights protected, it’s just going to get stolen and monetised all over the place and get out of control.”
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Boy who fell into gorilla enclosure and deadly Everest avalanche are two of ViralHog’s biggest ever videos.
“If you hire a company like ViralHog to manage the rights, at least you have some level of control and any money that comes from it is going to the rights holder.”
